CampaignsA World Record Fundraiser
Hockey fans are known for their passion, so can you imagine thousands of hockey players coming together to take on cancer? Well, that’s what happened when The Princess Margaret Cancer Foundation hosted the Scotiabank Road Hockey to Conquer Cancer this fall, and the results were literally record-breaking.
Scotiabank Road Hockey to Conquer Cancer is an annual “dust-to-dawn” fundraising event with teams of fundraisers and hockey celebrities in four street-hockey games throughout the day.
This year saw 1,900 participants on 167 teams participate in the event and raise an astounding $3.1 million for vital cancer research at the Princess Margaret Cancer Centre. The totals set the Guinness World Record for the largest road hockey fundraiser in the world -- breaking a mark already held by the campaign.
On the way to this historic achievement, Road Hockey players collected funds with individual player and team fundraising pages powered by raisin’s Peer-to-Peer module. Shareable fundraising pages empower participants to tell the personal story that they are fundraising to conquer cancer through text, images and video and encourage donations.
Fundraising is a source of competition amongst Road Hockey players and teams — a fact perhaps not surprising given the passion of hockey fans. In this spirit, teams are placed into divisions by industry with winners crowned on event day by amount raised. And if bragging rights weren’t enough, top earning teams are able to reserve draft positions to select NHL alumni and celebrities to play on their team. This year’s cast featured big names like Doug Gilmour Paul Coffey and Paul Bissonette. Talk about an incentive!
The results of each player and teams fundraising is broadcast in real-time on their pages, along with custom leaderboard that’s sortable by Division. Leading up to draft day it’s not uncommon for teams to “scoreboard watch” to see who will lead the tournament in fundraising and have a chance to play with a pro.
The real winners of course are those benefiting from the life-changing work that Scotiabank Road Hockey to Conquer Cancer helps fund in the fight against cancer. The event has raised $23 million to date for the innovative cancer treatments and techniques that make The Princess Margaret one of the top 5 cancer centres in the world.
After such a banner-raising 2019, we can’t wait to see the new records and research that the Road Hockey will breakthrough for its 10th anniversary upcoming on September 26, 2020.
To get in on the action for next season and help conquer cancer, visit road2hockey.ca to sign up or donate.