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It’s who we are

We are people who are committed to providing solutions that will have a positive social impact on our world. We do this work with passion and integrity, and in a manner that we are proud to tell our children. We have gathered an exceptional team of talented and innovative people who share the same beliefs.  We do everything we can to help our clients raise the funds they need to make a real difference in the world and we take immense pride in their success.

AKA raisin

In 2006, identifying a true need in the industry, and through partnering with its leading not-for-profit clients, A.K.A. launched raisin with one goal: to create the world’s best online fundraising tool. Today, raisin continues to fulfill this promise with an ongoing commitment to excellence in innovation, and an ongoing pursuit to continually be more mobile, more open and more social. With the relaunch of raisin’s suite of powerful online fundraising modules (Donations, Peer-to-Peer, and Ticketing), raisin is once again setting the new standard in online fundraising solutions.

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AKA New Media

A.K.A. New Media Inc. is an award-winning strategic technology and communications company. Since 1997, our team has developed online and offline solutions for leading organizations in both the corporate and not-for-profit sectors. A.K.A. is a thought leader providing interactive website design solutions that help not-for-profit organizations succeed online. Passionate and committed, we continually seek new opportunities to create positive social impact.
 

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Founding Partners

Assadour Kirijian
Assadour Kirijian, B.ARCH.

CEO & Executive Creative Director
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 Matthew Myers
Matthew Myers, Hon.B.Sc.

COO and Executive Vice President
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Our culture

raisin is a home and a platform for talented people from diverse backgrounds to do great work, and evolve their capabilities through constant innovation. Our team reflects the cultural diversity of our society, attracting and nurturing individuals who want to apply their talents to making a positive difference in our world. It’s a fast-paced, dynamic environment but one where there is a commitment to fun, friendship, and community. Most importantly, a level of humanity permeates through everything we do. If this interests you, reach out.

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Our partners

Being the best in class means partnering with the best in the business. raisin works with a select group of best-in-class partners to help our clients streamline their fundraising efforts, and exceed their goals.

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raising money has never been easier.

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Assadour Kirijian

Assadour Kirijian, B.ARCH.

CEO & Executive Creative Director

A graduate of the University of Toronto’s School of Architecture, former practicing architect, and fluent in 5 languages, Assadour transitioned into the digital technology world in the mid-90’s. Since co-founding A.K.A. New Media in 1997, Assadour has guided all aspects of the company’s vision and evolution. He is the primary force behind raisin, ensuring that it achieves its singular goal of being the best online fundraising solution. As Executive Creative Director, and with over 20 years in the creative digital space, Assadour takes immense pride in guiding and nurturing A.K.A.’s talented, award-winning interactive team.

As a landed immigrant himself, Assadour is acutely conscious of the challenges that newcomers face and is immensely proud of the wildly talented and dedicated team from around the world that he and Co-founder Matthew Myers, have gathered, which reflects the best of what a diverse society can offer.

Assadour is the proud father of his children Hannah and Georges, and if he is not spending time with them, you may find him taking in the latest football (soccer) match.

Matthew Myers

Matthew Myers, Hon.B.Sc.

COO and Executive Vice President

A former touring musician and graduate of the University of Toronto with a focus on Psychology, Political Science and International Development, Matthew’s early career involved working on entertainment industry-related creative projects, while exploring social advocacy work opportunities both in Toronto and abroad.

This passion for creative, collaborative projects and making a positive social impact was fully harnessed in 1997, when Matthew partnered with long-time friend and A.K.A.’s CEO and Executive Creative Director, Assadour Kirijian, to establish A.K.A. New Media (A.K.A.), and subsequently raisin. Over the past 20 years, alongside Assadour, Matthew has helped guide the evolution of A.K.A. with a particular focus on A.K.A.’s interactive work. During this time, Matthew has helped A.K.A. become a thought leader in interactive website design and digital strategy within the not-for-profit sector. Matthew remains the lead business strategist on most major interactive projects, and finds immense joy in helping A.K.A.’s leading not-for-profit clients succeed online.

Matthew lives in Toronto with wife Allison Merker and their four wonderful kids: Nathanial, Ceilidh, Keagan and Beckett. When not chauffeuring family members around to various activities, Matthew can be found biking to work along the waterfront, or lacing up his own skates to play hockey.

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