By J.F. Pierre & Timothy Brandl
Bladder cancer is the 5th most common cancer in Canada, with approximately 8,300 new cases diagnosed every year. Bladder Cancer Canada
aims create a world where this is just a memory.
Founded in 2009 by two bladder cancer patients – David Guttman and Jack Moon -- Bladder Cancer Canada provides programs and services that help: address daily issues patients and their support teams face; increase awareness among both the public and medical community; and fund research to better diagnose, treat and eliminate the disease.
The majority of Bladder Cancer Canada’s funding is raised during the organization’s annual Bladder Cancer Awareness Walk
. From Vancouver to Sydney, participants and teams in 20 locations across Canada take important steps towards forwarding the organization's mission by joining a nearby Walk, creating a personal page to raise funds and walking together on event day.
After raising a remarkable half million dollars last year, Bladder Cancer Canada is aiming for over $550,000 in 2016. To accomplish this goal, Walkers are supported by raisin's best-in-class Participant Centre
which provides the tools to tell their story on unique personal pages designed by AKA New Media
, leverage their network to send e-mail blasts requesting donations, track open and click rates, and spread the word via social media. What's more, these tools are mobile-friendly, empowering participants to fundraise up to -- and even during -- the walk!
Superstar fundraiser Ferg Devins has employed these tools with great success as part of the Kenora BCC Walk
. One key, he says
, is to construct a well-thought out and transparent message to send to donors. The content he includes is a brief synopsis of his personal fight with bladder cancer, information regarding the disease and Bladder Cancer Canada, and why to donate.
Join Bladder Cancer Canada this September at a walk near you
to raise funds that support bladder cancer patients, increase public awareness and ultimately, make the disease just a memory. In the organization's words: A walk in the park might not be cure yet, but it's is a great place to start!