KnowledgeLive Streaming Fundraising 101
Due to the recent pandemic, we have all had to make changes in our daily lives. For organizations, this means having to transform their fundraisers to be held virtually. With those circumstances, it's important for participants and supporters to continue to feel that there's a large sense of involvement. A great way to achieve this is by embedding Social Live Streams from Facebook or YouTube onto your raisin websites. Streaming Live brings your audience together through video in real-time! While doing so, you can address commenters and respond questions to capitalize on the engagement dynamic.
Facebook: Unless you don’t already have a Facebook account, there isn’t much setup to do before Live Streaming. However, please note that you will need to embed your Stream each time before going Live. For more information on how to get started, please click here.
YouTube: This requires that you have some settings activated within your account and takes 24 hours to activate Streaming. For more information on how to get started, please click here.
Schedule your Live Stream to maximize audience
To build anticipation for your fundraiser, let participants and donors know in advance when you plan on going Live. This will this ensure more constituents watch your Live recording, creating enthusiasm which can increase donations!
Add descriptions to your Live Stream
Consider adding some key pieces of information with regard to your Live Stream. This will give your audience a better sense of what is being discussed and will help those who tuned in late to understand what is happening.
Information for your Live Stream should include:
Fundraiser name and locations Special guests joining you A call to action - Like "Click here to Donate!"
Now that you have all the tools to start a Live Stream, you are one step closer to achieving your fundraising goals!