KnowledgeThe Ultimate Toolkit for a Successful Giving Tuesday | 2019

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Nonprofit professionals behold! The holidays are soon upon us, so sip those gingerbread lattes and button down those coats, as the giving season rolls in! An estimated 30% of giving occurs in the month of December, and 10% during the last three days of the year alone (source: Nonprofits Source). The global event that ignites that momentum is just around the corner: Giving Tuesday, December 3rd.
giving tuesday stats 2019
While Giving Tuesday is fast approaching, you still have enough time to plan and execute your fundraising campaign. As a nonprofit organization, consider the following steps-

#1: Check out the #GivingTuesday Guide
You will find everything you need to run a successful fundraising campaign this Giving Tuesday including access to free social templates and a checklist for action items.

#2: Goal Setting
Determining your overall goal, reviewing the benchmarks from previous years and researching successful strategies from past campaigns to set goals for 2019.

#3: Determining Your Campaign
Deciding on the most effective campaign type to connect with donors and motivate giving, whether its a stand-alone, recurring or peer-to-peer campaign.

#4: Fundraising Website
Leverage one of raisin's online fundraising modules to create your own custom fundraising pages or website with donation forms optimized for conversion.

#5: Communications Plan
This includes a timeline and strategy to amplify your reach and connect with donors and participants across digital channels and inspire them to give to your cause.

#6: Social Media Strategy
Social media is a huge piece of Giving Tuesday’s success every year. The hashtag #GivingTuesday trends across the world on the day and people will be looking to participate – so be sure to make it fun for them. Additional hashtags to consider across social channels are...
Whether it’s taking time to volunteer, donating needed items, or even vowing a day of kindness to others, Giving Tuesday has continued to expand every year. The event’s year over year growth has been impressive, starting from $10.1 million in 2012 and reaching all the way up to $400 million in 2018, within North America alone. Individuals are already in the spirit to give, and it’s a great event for fundraisers of any size to build awareness and raise money for their cause.

Download this Giving Tuesday Checklist to get the most out of the fundraising event.


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