A.K.A New Media is excited to share that raisin®, a product of A.K.A New Media, has released an integration with 360MatchPro by Double the Donation
. Double the Donation
is the leading provider of matching gift and volunteer grant solutions to nonprofits and educational institutions.
The seamless, built-in integration with 360MatchPro ensures that no corporate matching gifts opportunity for a raisin fundraiser falls through the cracks.
“We’ve seen an increase in nonprofit organizations looking for supplemental tools to maximize giving,” said Assadour Kirijian, CEO & Executive Creative Director of A.K.A. New Media, Inc. “Corporate matching gifts fit squarely into that box. We’re proud to respond so quickly to this timely need with Double the Donation as our exclusive matching gifts technology partner.”
With $4-7 billion left on the table from US-based corporate matching gift programs alone, nonprofit organizations worldwide are missing out. The reason is simple: 78% of match-eligible donors don’t know that their employer offers to match their charitable contributions.
The 360MatchPro integration with raisin tackles this gap in donor awareness of matching gifts. Donors giving through a raisin donation form integrated with 360MatchPro are presented with multiple opportunities to discover their matching gift eligibility and to take the next steps to get their gifts matched. Matching opportunities are displayed strategically on the form and on the successful page to increase average gift, without sacrificing the streamlined forms and ease of use that are designed to convert more donors on raisin.
“The 360MatchPro integration with raisin strikes a delicate but essential balance for nonprofits,” said Adam Weinger, President of Double the Donation. “We’re able to assess matching gift eligibility without disrupting the frictionless flow of the donation experience. That balance is key for nonprofits who are looking to encourage corporate matching without hurting their conversion rates.”
The integration takes minutes to activate with a raisin and 360MatchPro account and will be released on raisin’s state-of-the-art Donations module
. Matching opportunities will be added to other raisin modules as raisin’s partnership with the industry leader in matching gift technology grows.
Learn more about Double the Donation at https://doublethedonation.com/
or schedule a private demo of 360MatchPro at https://www.360matchpro.com/demo-request/
Learn more about raisin® by scheduling a demo