“As far as we were aware, integrating an online component within a direct mail campaign for a not-for-profit organization was a Canadian ‘first’. We were not sure exactly what to expect in terms of audience acceptance and engagement with the online opportunity. We were delighted when we generated three times the amount of online donations we had approximated. The online response option will certainly be an integral component of our overall direct marketing strategy as we move forward.”

Laura Moretti
Acting Associate Director, Direct Marketing
Princess Margaret Cancer Foundation
2007 International ePhilanthropy Awards
Powered by raisin's Direct Mail module, Princess Margaret Hospital Foundation received Honourable Mention for Best Integrated Online and Offline ePhilanthropy Campaign.

raisin® has an innovative online solution aimed at enhancing direct mail initiatives. Working to integrate offline and online campaigns, raisin helps increase revenue and ensures donor satisfaction. Personalized access codes on mail pieces allow donors to go online and use raisin’s efficient system to make their donations.  They are presented with a customized giving matrix and the opportunity to make recurring gifts.

Features include:

• Integrate the creative elements of your campaign into a dedicated micro-site, extending and enhancing the donor experience
• Import campaign back-feed file to recognize donors, pre-populate profile information and present personalized one-time and recurring gift matrices
• Provide donors with the opportunity to update their personal profiles, keeping your database accurate
• “Tell A Friend” feature allows donors to recruit new donors to the campaign
• Convert one-time donors into recurring donors by providing recurring gift options
• Tracking mechanisms allow evaluation of the performance of purchased lists, including unaddressed and blind mailings

All raisin modules include:

• Secure, encrypted transaction processing
• Multilingual including English only, French only or bilingual sites
• Electronic tax receipting customized to your organization’s receipt template
• Customizable Stand-Alone Micro-sites with multiple content and communication pages
• Ability to easily brand and customize your events
• Easy to use, WYSIWYG (What You See Is What You Get) content management system for publishing images, copy and multimedia files (flash, audio, video)
• Organization controlled e-mail messaging to ensure prompt and personal communications with constituents
• Integration with Google Analytics to monitor your site, simply plug in your code and start tracking
• Integration with popular social networking tools including Facebook, Twitter, and MySpace, as well as Email to Friends utility empowering your organization to expand the reach of your campaigns
• Customizable User Profile fields, including “opt-out” selections and custom fields
• Ability to add customized survey questions
• Cascading Style Sheet (CSS) functionality to control fonts and colours
• Full reporting system, with the ability to export in a variety of common formats, including Excel, PDF and Crystal Reports
• Powerful data exports aligned to function with popular donor management systems (such as Raiser’s Edge, Cornerstone, etc.)
• Ability to add package and appeal codes to all revenue sources
• Ability to use different payment gateway accounts for different event/micro sites
• Ability to handle different currencies
• Full training and ongoing support

For more information or a demonstration, please contact us »