A graduate of the University of Toronto’s School of Architecture, former practicing architect, and fluent in 5 languages, Assadour transitioned into the digital technology world in the mid-90’s. Since co-founding A.K.A. New Media in 1997, Assadour has guided all aspects of the company’s vision and evolution. He is the primary force behind raisin, ensuring that it achieves its singular goal of being the best online fundraising solution. As Executive Creative Director, and with over 20 years in the creative digital space, Assadour takes immense pride in guiding and nurturing A.K.A.’s talented, award-winning interactive team.
As a landed immigrant himself, Assadour is acutely conscious of the challenges that newcomers face and is immensely proud of the wildly talented and dedicated team from around the world that he and Co-founder Matthew Myers, have gathered, which reflects the best of what a diverse society can offer.
Assadour is the proud father of his children Hannah and Georges, and if he is not spending time with them, you may find him taking in the latest football (soccer) match.